Green marketing perspectives : effective messaging for sustainable practices

• Other Authors: Dua, Sonu (Editor), Dua, Sakshi (Editor), Kaur, Pawanpreet (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2025.
• Subjects: Green marketing.; elektronické knihy; electronic books
• ISBN: 9781836087748
• DOI: 10.1108/9781836087724
• Physical Description: 1 online resource (344 pages)

In response to the escalating demand for environmentally friendly products across diverse sectors, the discourse on Green Concepts has evolved into a number of key strategic imperatives for both researchers and corporates. Green Marketing Perspectives delves into the profound impact of the Green Con...