Augmenting retail reality. part b, blockchain, AR, VR, and AI /

• Other Authors: Verma, Balraj (Editor), Mittal, Amit (Editor), Raman, Murali (Editor), Sindhav, Birud (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, [2024]
• Subjects: Chain stores.; Internet of things > Economic aspects.; Augmented reality > Economic aspects.; Computers > Electronic Commerce.; Online marketing, Social media marketing.; E-commerce: business aspects.; elektronické knihy; electronic books
• ISBN: 9781836087106
• DOI: 10.1108/9781836087083
• Physical Description: 1 online resource (208 pages)

In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the industry's very foundations. 'Augmenting Retail Reality, Part B: Blockchain, AR, VR, and AI' delves into this dynamic landscape,...