Airport marketing strategies : aviation and tourism perspectives

• Main Author: Florido-Benítez, Lázaro (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2024.
• Subjects: Airports > Marketing.; Airports > Technological innovations.; Strategic planning.; Business & Economics > Marketing > General.; Sales and marketing.; elektronické knihy; electronic books
• ISBN: 9781836080848
• DOI: 10.1108/9781836080824
• Physical Description: 1 online resource (216 pages)

The perception of airports by tourists and business travellers alike, has dramatically improved over the last 25 years. This is partly due to the marketing strategies developed by airport operators, with the aim of establishing their place within the transportation, tourism, and logistics sectors. H...