Rural marketing as a tool for mational development : strategies for socio-economic progress

• Main Author: Chatterjee, Charles (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2024.
• Subjects: Rural development.; Marketing.; elektronické knihy; electronic books
• ISBN: 9781836080664
• DOI: 10.1108/9781836080640
• Physical Description: 1 online resource (208 pages)

Rural marketing entails applying marketing strategies customized for rural areas to enhance the economic and social welfare of the communities it serves. It aims to generate demand for affordable goods and services while fostering interest and skill-building among rural populations. Rural Marketing...