Marketing intelligence. understanding customers in the era of digitalization part a :

• Other Authors: Sinha, Mudita (Editor), Bhandari, Arabinda (Editor), Priya, Samant Shant (Editor), Kabiraj, Sajal (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2025.
• Subjects: Marketing > Technological innovations.; Artificial intelligence.; elektronické knihy; electronic books
• ISBN: 9781835494202
• DOI: 10.1108/9781835494189
• Physical Description: 1 online resource (248 pages)

In the fast-paced world of digitalization, understanding customers has never been more criticalor more challenging. Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization takes readers on a journey through the latest advancements in AI, data management, and digital chan...