Big data analytics for the prediction of tourist preferences worldwide

• Main Authors: Padmaja, N. (Author), Subramaniam, Rajalakshmi (Author), Mohapatra, Sanjay (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2024.
• Series: Emerald points.
• Subjects: Big data.; Tourism > Forecasting.; elektronické knihy; electronic books
• ISBN: 9781835493403
• DOI: 10.1108/9781835493380
• Physical Description: 1 online resource (144 pages).

Big Data analytics and machine learning are being adopted in a range of industries - but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of...