Learning from media : arguments, analysis, and evidence

• Other Authors: Clark, Richard E. 1940- (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K : Emerald Publishing Limited : Information Age Publishing, [2012]
• Edition: 2nd edition.
• Series: Perspectives in instructional technology and distance learning.
• Subjects: Media programs (Education); Education > Administration > General.; Open learning, distance education.; Educational administration and organization.; elektronické knihy; electronic books
• ISBN: 9781806615285
• DOI: 10.1108/978-1-61735-812-8
• Physical Description: 1 online resource (xviii, 256 pages)

Richard Clark's observation that "...media are mere vehicles that deliver instruction but do not influence student achievement any more than the truck that delivers our groceries causes changes in our nutrition" is as misunderstood today as it was when first published in the Review of...