The future of India's rural markets : a transformational opportunity

• Main Author: Sinha, Kunal (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2023.
• Subjects: Rural development > India.; India > Rural conditions > 21st century.; elektronické knihy; electronic books
• ISBN: 9781804558249
• DOI: 10.1108/9781804558225
• Physical Description: 1 online resource (224 pages)

A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. By 2036, India is projected to be home to 1.52 billion people - having overtaken China around 2...