Break the wall : why and how to democratize digital in your business

• Main Authors: Aksehirli, Zeynep (Author), Bart, Yakov (Author), Chan, Kwong (Author), Pauwels, Koen (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2022.
• Series: American Marketing Association
• Subjects: Business enterprises > Technological innovations.; Marketing > Technological innovations.; elektronické knihy; electronic books
• ISBN: 9781803821856
• DOI: 10.1108/9781803821856
• Physical Description: 1 online resource (168 pages).

Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions. Each department within a business has important, but distinct responsibilities, and very different speeds of digital...