Artificial intelligence in marketing

Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effect...

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Bibliographic Details
Other Authors: Malhotra, Naresh K., (Editor), Sudhir, K., (Editor), Toubia, Olivier, (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2023.
Series: Review of marketing research ; v. 20.
Subjects:
ISBN: 9781802628777
Physical Description: 1 online resource (344 pages).

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