Artificial intelligence in marketing

• Other Authors: Malhotra, Naresh K. (Editor), Sudhir, K. (Editor), Toubia, Olivier (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2023.
• Series: Review of marketing research ; v. 20.
• Subjects: Artificial intelligence > Marketing applications.; elektronické knihy; electronic books
• ISBN: 9781802628777
• DOI: 10.1108/S1548-6435202320
• Physical Description: 1 online resource (344 pages).

Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effect...