Artificial intelligence in marketing
Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effect...
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Other Authors: | , , |
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Format: | eBook |
Language: | English |
Published: |
Bingley, U.K. :
Emerald Publishing Limited,
2023.
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Series: | Review of marketing research ;
v. 20. |
Subjects: | |
ISBN: | 9781802628777 |
Physical Description: | 1 online resource (344 pages). |
Online Access:
Online Resources