Products for conscious consumers : developing, marketing and selling ethical products

• Other Authors: Ogunyemi, Kemi (Editor), Burgal, Vanessa (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2022.
• Subjects: Consumption (Economics) > Moral and ethical aspects.; Consumer behavior > Moral and ethical aspects.; Green marketing.; elektronické knihy; electronic books
• ISBN: 9781802628395
• DOI: 10.1108/9781802628371
• Physical Description: 1 online resource (296 pages)

Consumers are becoming more conscious of the ethical footprint of the products they buy. In the age of hyper-connectivity and globalisation, numerous consumers are aware of what companies do and how they produce. Thus, sustainability and CSR can no longer be used as "greenwashing" strategi...