Social media influencing in the city of likes : Dubai and the postdigital condition

• Main Author: Hurley, Zoe, (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2023.
• Series: Emerald points.
• Subjects: Social media and society > United Arab Emirates > Dubai.; Internet personalities > United Arab Emirates > Dubai.; Internet marketing > Social aspects > United Arab Emirates > Dubai.; Social Science > Media Studies.; Social groups.; Dubai (United Arab Emirates) > Social life and customs.; elektronické knihy; electronic books
• ISBN: 9781802627572
• Physical Description: 1 online resource (184 pages).

Dubai's audacious architecture and photographic locations attract social media 'influencers' from around the world. How has Dubai, once a small fishing village on the edge of a desert, morphed into a hyper-modern backdrop for this global phenomenon? How can we understand these interac...