Retail in a new world : recovering from the pandemic that changed the world

• Main Authors: Pantano, Eleonora, (Author), Willems, Kim, (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2022.
• Series: Emerald points.
• Subjects: Retail trade > History > 21st century.; COVID-19 Pandemic, 2020-; Business & Economics > Industries / Retailing.; Retail sector.; elektronické knihy; electronic books
• ISBN: 9781801178488
• Physical Description: 1 online resource (152 pages).

The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has forced marketers, retailers, and policy makers to face new challenges to survive and thrive. These challenges affect all aspects of retailing, from supply chain management to consumers' shopping ex...