The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation

• Other Authors: Foroudi, Pantea, 1974- (Editor), Nguyen, Bang, (Editor), Melewar, T. C., (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2022.
• Subjects: Branding (Marketing); Business communication.; Business & Economics > Marketing > General.; Sales & marketing.; elektronické knihy; electronic books
• ISBN: 9781800718999
• Physical Description: 1 online resource (684 pages)

Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, identity, and reputation. To date, however, little empirical research into these issues has been publi...