Developing digital marketing : relationship perspectives

• Other Authors: Thaichon, Park, (Editor), Ratten, Vanessa, (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, [2021]
• Subjects: Internet marketing.; Computers, Internet > General.; Internet: general works.; elektronické knihy; electronic books
• ISBN: 9781800713505
• Physical Description: 1 online resource (256 pages)

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global ec...