Creativity and marketing : the fuel for success

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in manageme...

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Bibliographic Details
Other Authors Pantano, Eleonora (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2021.
Subjects
Marketing.
Creative ability in business.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781800713321
DOI10.1108/9781800713307
Physical Description1 online resource (224 pages)

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