Creativity and marketing : the fuel for success

• Other Authors: Pantano, Eleonora, (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
• Subjects: Marketing.; Creative ability in business.; Business & Economics > Marketing > General.; Sales & marketing.; elektronické knihy; electronic books
• ISBN: 9781800713321
• Physical Description: 1 online resource (224 pages)

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in manageme...