Strategic corporate communication in the digital age

• Other Authors: Camilleri, Mark Anthony, 1976- (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
• Subjects: Business communication > Technological innovations.; Digital communications.; Strategic planning.; elektronické knihy; electronic books
• ISBN: 9781800712669; 9781800712645
• DOI: 10.1108/9781800712645
• Physical Description: 1 online resource (xx, 259 pages)

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organi...