Sustainability marketing : new directions and practices

• Main Authors: Sharma, Rishi Raj, (Author), Kaur, Tanveer, (Author), Singh Syan, Amanjot, (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
• Subjects: Green marketing.; Business & Economics > Marketing > General.; Sales & marketing.; elektronické knihy; electronic books
• ISBN: 9781800712461
• Physical Description: 1 online resource (296 pages)

With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. Sustainability Marketing: New directions and practices ex...