Sustainability marketing : new directions and practices

With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. Sustainability Marketing: New directions and practices ex...

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Bibliographic Details
Main Authors Sharma, Rishi Raj (Author), Kaur, Tanveer (Author), Singh Syan, Amanjot (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2021.
Subjects
Green marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781800712461
DOI10.1108/9781800712447
Physical Description1 online resource (296 pages)

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