Sports charity and gendered labour

• Main Author: Palmer, Catherine (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
• Series: Emerald studies in sport and gender
• Subjects: Charity sports events.; Sex role.; Sports > Sociological aspects.; elektronické knihy; electronic books
• ISBN: 9781800434301
• DOI: 10.1108/9781800434288
• Physical Description: 1 online resource (136 pages).

In cities around the world, in parks and roadways, people are taking part in sporting charity challenges. Corporate sponsorship has transformed these events into philanthropic endeavours that bring corporate marketing strategies together with medical research and social care agendas. Despite this gr...