Joy : using strategic communication to improve well-being and organizational success

• Other Authors: Tkalac Verčič, Ana (Editor), Tench, Ralph (Editor), Einwiller, Sabine (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2020.
• Series: Advances in public relations and communication management ; v. 5.
• Subjects: Business communication.; Business & Economics > Business Communication > General.; Business communication & presentation.; elektronické knihy; electronic books
• ISBN: 9781800432420; 9781800432406
• DOI: 10.1108/s2398-3914202105
• Physical Description: 1 online resource (256 pages)

This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged publi...