Data-driven marketing content : a practical guide

• Main Author: Wilson, Lee, (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Subjects: Marketing research.; Marketing > Data processing.; Small business marketing.; Business & Economics > Marketing > General.; Sales & marketing.; elektronické knihy; electronic books
• ISBN: 9781789738179 (e-book); 9781789738193 (ePUB)
• Physical Description: 1 online resource (xvii, 172 pages) ; cm

In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling to prod...