Gambling advertising : nature, effects and regulation

• Main Author: Gunter, Barrie, (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Subjects: Gambling industry.; Gambling.; Advertising.; Business & Economics > Advertising & Promotion.; Sales & marketing.; elektronické knihy; electronic books
• ISBN: 9781787699236 (e-book); 9781787699250 (ePUB)
• Physical Description: 1 online resource (v, 200 pages)

There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible pro...