Debates in marketing orientation

• Main Author: Bozkurt, Bilgehan, (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Edition: First edition.
• Series: Emerald points.
• Subjects: Marketing.; Industrial organization.; Business & Economics > Marketing > General.; Sales & marketing.; elektronické knihy; electronic books
• ISBN: 9781787698338 (e-book)
• Physical Description: 1 online resource (xi, 225 pages).

This book examines the fundamental problems and the alternative solutions of marketing orientation. Through a consideration of customer orientation and the marketing concept, Debates in Marketing Orientation considers the role of the individual in the marketing process.The debates reveal sources of...