Debates in marketing orientation
This book examines the fundamental problems and the alternative solutions of marketing orientation. Through a consideration of customer orientation and the marketing concept, Debates in Marketing Orientation considers the role of the individual in the marketing process.The debates reveal sources of...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2019.
|
| Edition | First edition. |
| Series | Emerald points.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781787698338 9781787698352 |
| DOI | 10.1108/9781787698338 |
| Physical Description | 1 online resource (xi, 225 pages). |
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