Delivering tourism intelligence : from analysis to action

• Other Authors: Pearce, Philip L., (Editor), Oktadiana, Hera, (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Series: Bridging tourism theory and practice ; v. 11.
• Subjects: Tourism > Research.; Business & Economics > Industries > Hospitality, Travel & Tourism.; Tourism industry.; elektronické knihy; electronic books
• ISBN: 9781787698116; 9781787698093
• Physical Description: 1 online resource (x, 413 pages).

Tourism researchers are feeling mounting pressure to answer an increasing number of questions from external agents which challenge the ability of their findings to deliver tangible change. Delivering Tourism Intelligence demonstrates that good academic analysis can deliver quality implications for a...