International business blunders : lessons for future managers

• Main Author: Williams, Densil A. (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Subjects: International business enterprises.; elektronické knihy; electronic books
• ISBN: 9781787692190; 9781787692213
• DOI: 10.1108/9781787692190
• Physical Description: 1 online resource (xvi, 137 pages)

Difference in the levels of progress between developed and developing countries poses significant challenges for firms from the developing world to operate successfully in markets in the developed world. However, as globalization deepens, firms in the developing world, like their counterparts in the...