Applying partial least squares in tourism and hospitality research

• Other Authors: Ali, Faizan, (Editor), Rasoolimanesh, S. Mostafa, (Editor), Cobanoglu, Cihan, (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Subjects: Least squares.; Structural equation modeling.; Tourism > Mathematical models.; Hospitality > Mathematical models.; Business & Economics > General.; Industry & industrial studies.; elektronické knihy; electronic books
• ISBN: 9781787566996 (e-book); 9781787567016 (ePUB)
• Physical Description: 1 online resource (xviii, 240 pages)

Partial-least-squares path modeling (PLS-PM), a composite-based form of structural equation modeling (SEM), offers great practical advantages to researchers and practitioners. It has been gaining increasing attention in various disciplines, including management information systems, marketing, strate...