Reputation management : the future of corporate communications and public relations

• Main Author: Langham, Tony (Company founder), (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Series: PRCA practice guides
• Subjects: Public relations.; Communication in organizations.; Business & Economics > Industries / Media & Communications.; Media, information & communication industries.; elektronické knihy; electronic books
• ISBN: 9781787566071 (e-book); 9781787566095 (ePUB)
• Physical Description: 1 online resource (xxxviii, 269 pages) ; cm.

A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term r...