Market research methods in the sports industry

• Main Authors: �Seri�c, Neven (Author), Ljubica, Jasenko (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Subjects: Sports > Marketing.; Marketing research > Methodology.; Sports > Economic aspects.; elektronické knihy; electronic books
• ISBN: 9781787541917; 9781787541931
• DOI: 10.1108/9781787541917
• Physical Description: 1 online resource (xx, 232 pages)

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to real...