The sustainable marketing concept in European SMEs : insights from the food & drink industry

• Other Authors: Rudawska, Edyta (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Subjects: Small business > Europe.; Green marketing > Europe.; elektronické knihy; electronic books
• ISBN: 9781787540385; 9781787540408
• DOI: 10.1108/9781787540385
• Physical Description: 1 online resource (xi, 312 pages)

The food and drink sector represents Europes largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and integr...