The sustainable marketing concept in European SMEs : insights from the food & drink industry

• Other Authors: Rudawska, Edyta, (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Subjects: Small business > Europe.; Green marketing > Europe.; Business & Economics > Marketing > General.; Sales & marketing.; elektronické knihy; electronic books
• ISBN: 9781787540385 (e-book); 9781787540408 (ePUB)
• Physical Description: 1 online resource (xi, 312 pages)

The food and drink sector represents Europes largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and integr...