Genes, climate, and consumption culture : connecting the dots

• Main Author: Sheth, Jagdish N., (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2017.
• Subjects: Consumption (Economics).; Climate change mitigation.; Business & Economics > Marketing > General.; Sales & marketing.; elektronické knihy; electronic books
• ISBN: 9781787434110; 9781787434646
• Physical Description: 1 online resource (196 pages)

Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences be...