Super-sticky Wechat and Chinese society

• Main Authors: Chen, Yujie (Author), Mao, Zhifei (Author), Qiu, Jack Linchuan, 1973- (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Series: Emerald points.
• Subjects: Online social networks > China.; Wechat (Firm); elektronické knihy; electronic books
• ISBN: 9781787430914; 9781787439443
• DOI: 10.1108/9781787430914
• Physical Description: 1 online resource (x, 151 pages).

App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, p...