Making trade missions work : a best practice guide to international business and commercial diplomacy

• Main Author: Ruël, Huub, (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Subjects: Exports.; Trade missions.; Business & Economics > International > General.; International business.; elektronické knihy; electronic books
• ISBN: 9781786354716 (e-book); 9781787148994 (ePUB)
• Physical Description: 1 online resource (xii, 81 pages) ; cm

Trade missions are a key commercial diplomacy instrument of governments around the world. Via trade missions, governments and politicians aim to promote their home country economy abroad as well as to support firms to explore and enter new markets. Despite its widespread usage, and the claims made b...