Marketingová komunikace v místě prodeje : POP, POS, in-store, shopper marketing

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Bibliographic Details
Main Author: Jesenský, Daniel (Author)
Format: Book
Language: Czech
Published: Praha : Grada, 2020
Edition: 2. vydání
Subjects:
marketingová komunikace
spotřebitelské chování
maloobchod
communication in marketing
consumer behavior
retail trade
marketing v místě prodeje > in-store marketing
kolektivní monografie
collective monographs
ISBN: 9788027117246
Physical Description: 506 stran : barevné ilustrace ; 25 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 31.12.2028 		Description

Location
 FaME Call Number 339.138/JESENSKÝ,D.
Status
Long term loan – Due : 14.10.2024 		Description

Location
 FaME Call Number 339.138/JESENSKÝ,D.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/JESENSKÝ,D.

Status Description Location Call Number
Long term loan - Due : 31.12.2028 FaME 339.138/JESENSKÝ,D.
Long term loan - Due : 14.10.2024 FaME 339.138/JESENSKÝ,D.
In house loan Study room - 3rd floor 339.138/JESENSKÝ,D.

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