Marketingová komunikace v místě prodeje : POP, POS, in-store, shopper marketing

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Bibliographic Details
Main Author	Jesenský, Daniel (Author)
Format	Book
Language	Czech
Published	Praha : Grada, 2020
Edition	2. vydání
Subjects	marketingová komunikace spotřebitelské chování maloobchod communication in marketing consumer behavior retail trade marketing v místě prodeje > in-store marketing kolektivní monografie collective monographs
ISBN	9788027117246
Physical Description	506 stran : barevné ilustrace ; 25 cm

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Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/JESENSKÝ,D.
Status Long term loan – Due: 31.12.2028	More Information	Location FaME	Call Number 339.138/JESENSKÝ,D.
Status Long term loan – Due: 31.12.2028	More Information	Location FaME	Call Number 339.138/JESENSKÝ,D.