Value in a Digital World : How to assess business models and measure value in a digital world

An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable asse...

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Bibliographic Details
Main Authors: López Lubián, Francisco J., (Author), Esteves, José, (Author)
Format: eBook
Language: English
Published: Cham : Springer International Publishing : Imprint : Palgrave Macmillan, 2017.
Subjects:
ISBN: 9783319517506
3319517503
Physical Description: 1 online resource (XXII, 168 pages 15 illustrations) : online resource

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