Advances in luxury brand management

• Other Authors: Kapferer, Jean-Noël, (Editor), Kernstock, Joachim, 1966- (Editor), Brexendorf, Tim Oliver, 1973- (Editor), Powell, Shaun M., (Editor)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Palgrave Macmillan, [2017]
• Series: Journal of brand management: advanced collections.
• Subjects: Luxuries > Marketing.; Luxury goods industry.; Brand name products > Management.; Branding (Marketing); elektronické knihy; electronic books
• ISBN: 9783319511276; 9783319511269; 9783319845746
• Physical Description: 1 online resource

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmen...