Political marketing and management in Ghana : a new architecture

• Other Authors: Mensah, Kobby A., (Editor)
• Format: eBook
• Language: English
• Published: Cham : Springer International Publishing, [2017]
• Series: Palgrave studies in political marketing and management.
• Subjects: Politics, Practical > Ghana.; Marketing > Political aspects > Ghana.; Ghana > Politics and government.; Ghana.; elektronické knihy; electronic books
• ISBN: 9783319573731; 9783319573724
• Physical Description: 1 online resource

'[This book] offers ground-breaking research into political marketing and management in a developing democracy, significantly broadening our understanding of how business concepts and techniques permeate politics in different circumstances. Covering a range of topics including political HR and...