Competitive advantage of customer centricity

• Main Author: Parniangtong, Sathit Jack, 1953- (Author)
• Format: eBook
• Language: English
• Published: Singapore : Springer, [2017]
• Series: Management for professionals,
• Subjects: Marketing research.; Customer relations > Management.; elektronické knihy; electronic books
• ISBN: 9789811044427; 9789811044410
• Physical Description: 1 online resource (XV, 330 pages)

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for m...