Leading global innovation : facilitating multicultural collaboration and international market success

• Main Author: Jensen, Karina R. (Author)
• Format: Electronic eBook
• Language: English
• Published: Cham, Switzerland : Palgrave Macmillan, 2017.
• Subjects: International business enterprises > Management.; Leadership.; Multiculturalism.; elektronické knihy; electronic books
• ISBN: 9783319535050; 9783319535043
• Physical Description: 1 online resource

Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrate...