The social organisation of marketing : a figurational approach to people, organisations, and markets

• Other Authors: Connolly, John (Sociologist) (Editor), Dolan, Paddy (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham, Switzerland : Palgrave Macmillan, 2017.
• Subjects: Marketing > Social aspects.; elektronické knihy; electronic books
• ISBN: 9783319515717; 9783319515700
• Physical Description: 1 online resource (xiii, 230 pages) : illustrations

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets...