Handbook of marketing decision models

• Other Authors: Wierenga, B. (Editor), Van der Lans, Ralf (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2017]
• Edition: Second edition.
• Series: International series in operations research & management science ; 254.
• Subjects: Marketing > Decision making > Mathematical models.; elektronické knihy; electronic books
• ISBN: 9783319569413; 9783319569390
• Physical Description: 1 online resource (598 pages)

"The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of...