Cross-cultural personal selling : agents' competences in international personal selling of services

• Main Authors: Antczak, Anna, (Author), Sypniewska, Barbara, (Author)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Palgrave Macmillan, 2017.
• Series: Palgrave pivot.
• Subjects: Sales management > Cross-cultural studies.; Selling.; elektronické knihy; electronic books
• ISBN: 9783319555775; 9783319555768
• Physical Description: 1 online resource

Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and persona...