Cross-cultural personal selling : agents' competences in international personal selling of services

Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and persona...

Full description

Saved in:
Bibliographic Details
Main Authors: Antczak, Anna, (Author), Sypniewska, Barbara, (Author)
Format: eBook
Language: English
Published: Cham, Switzerland : Palgrave Macmillan, 2017.
Series: Palgrave pivot.
Subjects:
ISBN: 9783319555775
9783319555768
Physical Description: 1 online resource

Cover

Table of contents