Strategic marketing cases in emerging markets

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strat...

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Bibliographic Details
Other Authors: Adhikari, Atanu, (Editor), Roy, Sanjit Kumar, (Editor)
Format: eBook
Language: English
Published: Cham, Switzerland : Springer, [2017]
Subjects:
ISBN: 9783319515458
9783319515434
Physical Description: 1 online resource (x, 166 pages)

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