Luxury brands in China and India

• Main Authors: Atwal, Glyn, (Author), Bryson, Douglas, (Author)
• Format: eBook
• Language: English
• Published: London : Palgrave Macmillan, [2017]
• Subjects: luxusní zboží > Čína; luxusní zboží > Indie; marketing; luxuries > China; luxuries > India; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9781137547156; 9781137547132
• Physical Description: 1 online resource

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmati...