Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017

• Corporate Author: International Conference on Research on National Brand and Private Label Marketing Barcelona, Spain)
• Other Authors: Martínez-López, Francisco J. (Editor), Gázquez Abad, Juan Carlos, (Editor), Ailawadi, Kusum L., (Editor), Yagüe Guillén, María Jesús, (Editor)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2017]
• Series: Springer proceedings in business and economics.
• Subjects: Branding (Marketing) > Congresses.; Organizational behavior > Congresses.; Electronic commerce > Congresses.; Business planning > Congresses.; Executive coaching > Congresses.; Barcelona.; elektronické knihy; electronic books
• ISBN: 9783319597010; 9783319597003
• Physical Description: 1 online resource : illustrations

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB & PL marketing conference offers a unique academic forum where researchers present and dis...