Introduction to Google Analytics : a guide for absolute beginners

• Main Authors: Kelsey, Todd, (Author), Lyon, Brandon, (Author)
• Format: eBook
• Language: English
• Published: New York : Apress, [2017]
• Subjects: Google Analytics.; Web usage mining.; Internet users > Statistics > Data processing.; elektronické knihy; electronic books
• ISBN: 9781484228296; 9781484228289
• Physical Description: 1 online resource : illustrations

Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this gu...