Energy branding : harnessing consumer power

'An in-depth examination of the modern energy consumer that represents a landmark step forward in energy branding and marketing.' --Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, USA 'Fridrik offers a unique approach to create valu...

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Bibliographic Details
Main Author: Larsen, Friðrik.
Format: eBook
Language: English
Published: Cham, Switzerland : Palgrave Macmillan, ©2017.
Series: Palgrave pivot.
Subjects:
Branding (Marketing)
Electric utilities > Marketing.
Energy industries > Marketing.
Power resources > Marketing.
elektronické knihy
electronic books
ISBN: 9783319571980
9783319571973
Physical Description: 1 online resource

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Table of contents

ikona NpovdaGlossary of Terms
Online Access: Online Resources

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