Energy branding : harnessing consumer power

• Main Author: Larsen, Friðrik.
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Palgrave Macmillan, ©2017.
• Series: Palgrave pivot.
• Subjects: Branding (Marketing); Electric utilities > Marketing.; Energy industries > Marketing.; Power resources > Marketing.; elektronické knihy; electronic books
• ISBN: 9783319571980; 9783319571973
• Physical Description: 1 online resource

'An in-depth examination of the modern energy consumer that represents a landmark step forward in energy branding and marketing.' --Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, USA 'Fridrik offers a unique approach to create valu...